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ABOUT ME
Sofia is the Co-Founder of Tiny Organics, an early childhood nutrition company dedicated to cultivating a love for vegetables and healthy foods in children. Tiny Organics delivers organic and nutritious baby and toddler meals to busy parents nationwide. The vegetable-forward recipes introduce healthy eating from a baby's first bite, and the tech-enabled, subscription-based ordering platform allows for ultimate convenience.
Since launch, Tiny has served over 3 million meals to more than 50,000 families. The company has been featured in TechCrunch, The New Yorker, Inc, Forbes and ROMPER, and has garnered investments from thought leaders like Gary Vaynerchuk, Howard Morgan (Co-Founder of First Round Capital), and Liz Lange, as well as top-tier VCs.
Sofia is also a Board Director at Swayable, a creative pre-testing platform that helps brands measure how ads and messages will perform before they launch.
EXPERIENCE
Born and raised in Finland, Sofia has always been passionate about advocating for women and children. Prior to Tiny, Sofia spent her career launching and building brands. She is an integrated marketing veteran with over a decade of experience, including at Ascend Foundation, where she helped elevate women and minorities onto U.S. corporate boards and created a pipeline of women and minorities to achieve the highest levels of leadership at Fortune 500 corporations. Prior to that, Sofia worked at Deutsche Bank in New York and at Aristarc Capital, a hedge fund. She is a frequent speaker and regular contributor to Entrepreneur. She has been featured in Forbes, Crunchbase, TechCrunch, and more on topics of loyalty and non-traditional paths to building companies. Sofia relocated to New York from London in 2010.
“Entrepreneurship is about recognizing opportunities and creating meaningful impact in the world.”
